collage.png
about-me-collage.png
contact.png
collage.png

Product & UX Strategy


Welcome!

I specialize in developing future strategic visions for digital products, building prioritized roadmaps, and collaborating with cross-functional teams to execute on a vision.

Keep scrolling to learn more about my process and my passions.

SCROLL DOWN

Product & UX Strategy


Welcome!

I specialize in developing future strategic visions for digital products, building prioritized roadmaps, and collaborating with cross-functional teams to execute on a vision.

Keep scrolling to learn more about my process and my passions.

Developing a Strategy

The path to developing a digital product strategy naturally diverges & converges between different iterative & collaborative steps. As you progress along this path, it is critical to success to understand & keep in mind business, user, and technological goals.

diamond-process.png

Discover

My Approach

Every project starts off with an initial idea, which we explore through stakeholder interviews, competitive & customer research, & brainstorms.

The observations from this stage are converted to opportunities to explore as key components of a vision for the future.

My Strengths

Discovery is collaborative and fun. I am a facilitator of new ideas and perspective. I work hard to ensure that every voice & idea is respected, which encourages a continual stream of fresh thinking.

Plan

My Approach

Once a vision has been defined, it's time to define features and prioritize them by business & user value vs. effort to design & develop. The goal is to find the sweet spot for features that have both high business & user value, but are easily accomplished. We will also identify large scope, high value features that need to be broken into reasonable phases.

Once prioritized, features can be easily mapped to a timeline.

My Strengths

I help the team provide definition to vague features & requirements, then prioritize them by marrying user desirability, business viability & technical feasibility.

Deliver

My Approach

Delivering a product successfully is strongly tied to the team believing in the vision. It is crucial to bring stakeholders and the project team along for the ride in developing a vision, so that the solutions can be effectively designed & built.

My Strengths

My strong background in visual design & interaction design also provides me with the skills to sketch or wireframe solutions & effectively bring UX teams along for the ride & inspire them to design against key product goals.

My tech background & experience collaborating with technology teams has provided me with a perceptive understanding of scope & feasibility.

about-me-collage.png

About Me


I am a proactive, inventive and creative strategic leader. Keep scrolling to learn more about what excites me.

SCROLL DOWN

About Me


I am a proactive, inventive and creative strategic leader. Keep scrolling to learn more about what excites me.

What Excites Me

empathy.png

If I had super powers they would be empathy & observation. I would stop at nothing until I rid the world of poor experiences. As a result, I would deliver profitably & success to products.

person.png

I would draw my strength from my lust for knowledge and taking action on what I learn. I love to share my knowledge and mentor those who want to learn.

person.png

I am a facilitator of discussions and brainstorms. Once I have the answers to my questions, I take action to produce results.


But of course, when I’m not saving the day I would keep an active schedule of other activities such as snapping photos, cooking & enjoying delicious food, trying new bottles of wine, playing with my cute little dog, and enjoying nature.

View my resumé

contact.png

Contact Me


Do I sound like a good fit for your team? I'd love to hear from you!

Email me at contact@jessicapetersen.com

SCROLL DOWN

Contact Me


Do I sound like a good fit for your team? I'd love to hear from you!

Email me at contact@jessicapetersen.com

I am located in the San Francisco Bay Area

You can also find me on LinkedIn

Or reach me at (801) 449-1748